Fault has received more than 3.8 million Twitter mentions, underscoring why much of Fox’s marketing campaign was digital-centric, since the digital space is where younger consumers dwell. The trailer received more than 22 million views and is the most liked official trailer in the history of YouTube, according to Fox, while Fault in Our Stars is the most tweeted about movie of the year. Weinstock, who arrived at the studio in January to work under newly elevated worldwide marketing and distribution co-presidents Paul Hanneman and Tomas Jegeus, said Fox successfully ignited interest beyond the book’s fan base with the first extended trailer released in front of Woodley’s other recent YA film, Divergent, which debuted in late April. Green is a hero among his fans, but the movie’s success was not guaranteed. With more than 10 million copies in print, The Fault in Our Stars has been the biggest story in YA books since its publication in May 2012, residing more than 130 weeks on the New York Times best-seller list, including the last 13 as No. You don’t want to miss out,” Fox domestic marketing chief Marc Weinstock said in an interview with The Hollywood Reporter. If you’re a girl in high school, and 60 percent of your friends are talking about it, you are going to pay attention. “People who weren’t necessarily interested in the book had to be a part of the movie. Only half those buying tickets to see The Fault in Our Stars had read Green’s book, pointing to Fox’s successful effort to make the film a must-see.
And with 20 percent of the audience over the age of 25, the film did strike a chord with older females as well.īOX OFFICE: ‘Fault in Our Stars’ Debuts to $48.2 Million According to exit surveys, females made up 82 percent of Fault‘s opening-weekend audience, while nearly 80 percent were under the age of 25 - an almost unheard of number (that compares to 55 percent under the age of 25 for the first Twilight).
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